Be a part of THE BOLD PERCENT.

LISTERINE® Mouthwash users are…2x more likely to ask a stranger out for a date, 3x more likely to save someone's life, and 9x more likely to freestyle rap

(vs. non-users)

They are the Bold Percent. A group of Bold people, who do Bold things. Ready to join them?

Test your boldness here and now and you could instantly win a prize that ignites your inner bold. Or try LISTERINE® mouthwash and upload your receipt for a chance to win your choice of bold adventures.

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Boldly on the go? You can register and participate on your mobile device.

The more activities you complete, the bolder the adventures get!


Paddle boarding Sydney Harbour, exploring Janolan Caves, camel safaris, and more.


Climbing Victoria Falls, Jet boating the Zambezi River, elephant rides, and more.


Swimming with dolphins, deep sea fishing, mountain biking Kiluaea Volcano, and more.